Everything has a story
Want content that hooks your audience instantly? Each Sunday, I help marketers, business owners and creators with bold and creative content strategies and storytelling. If you want to learn how to stand out, you'd found the right place.
đź–– The Product/Service Spectrum | #24 Everything Has a Story
Hey Reader! I've got some awesome news to kick us off this week! Introducing Five Fast Questions! This section is all about getting quick, valuable insights from totally awesome people who are knee-deep in the marketing world, working with the ideas and challenges we all face daily. Each issue, we’ll feature a new expert, asking them five rapid-fire questions to pull back the curtain on what’s working, what’s not, and what’s inspiring them right now. This week, we start off strong! Make sure...
đź–– No More Templates | #30 Everything Has A Story
Hey Reader! Remember when everybody was starting their LinkedIn posts like this? “I spent 8 months living with bonobos and here’s what they taught me about B2B sales” or “I made $92,734 selling utter crap: here’s how you can too!” (Yeah, that's still happening..) To me, these are flashings neon signs screaming, “Run, I’m selling you something that sucks!” And honestly, it’s kind of poetic. Because the one thing that makes a great hook today? Not looking like every other hook. That’s the thing...
đź–– Why Stories Work | #29 Everything Has A Story
Hey Reader! Let me know if this sounds familiar. You’re scrolling LinkedIn, skimming past post after post, your mind half-engaged. A blur of numbers, buzzwords, and steady stream all-too-alike carousel posts whizz by, each one more forgettable than the last. Finally, something stops you. It’s not a flashy chart or a slick design. It’s a story. A story that feels personal. It doesn’t shout; it leans in, whispers, and invites you closer to the fire. You can see the scene in your mind's eye,...
Want content that hooks your audience instantly? Each Sunday, I help marketers, business owners and creators with bold and creative content strategies and storytelling. If you want to learn how to stand out, you'd found the right place.