Everything has a story

Hey Reader! Saturdays are sacred for me. I’ve got a whole routine: pot of tea, cartoons, the works. It’s my untouchable day, the one constant in a business that still doesn’t quite afford me the luxury of a predictable schedule. It’s a work in progress, but I’d been on a solid streak of untouched Saturdays. Until last week. Here’s the thing. One of my first real breakthroughs in copywriting was creating and automating welcome sequences for businesses and creators. They’re like the swiss-army...

Hey Reader! I've got some awesome news to kick us off this week! Introducing Five Fast Questions! This section is all about getting quick, valuable insights from totally awesome people who are knee-deep in the marketing world, working with the ideas and challenges we all face daily. Each issue, we’ll feature a new expert, asking them five rapid-fire questions to pull back the curtain on what’s working, what’s not, and what’s inspiring them right now. This week, we start off strong! Make sure...

Hey Reader! It's funny to type this out, but it’s true: there was a time when I thought I could avoid social media altogether. And honestly, if I hadn’t dipped my toes into this thing they’re calling the “Creator Economy,” I probably wouldn’t have had to. Here’s the thing though—I don’t do any sort of personal social media. It actually makes me super anxious. I grew up in the days of MSN and Myspace, but even then, I preferred to just hop on my bike and disconnect. I had a walkman, a CD...

Hey Reader! I'm putting the gloves back on 🥊 I'm a bit gassed from the first round, but I think I put up a good showing. The conclusion: Good writing takes time to learn. Using AI as a way to skip learning the basics is a death sentence for you content. Let's see how much damage I can do today. Mouth guard is on. Here we go. It's All a Bit Too Much AI applications are everywhere, churning out content faster than you can refresh the page. It's a bit overwhelming, to say the least. Blogs,...

Hey Reader The most powerful stories aren’t the ones we tell others—they’re the ones we tell ourselves. Like how I tell myself every morning in the mirror that my hair is turning ‘silver.’ It’s not grey. Silver sounds distinguished. Grey? ... Damn, maybe it is grey All this to say - the stories we spin in our heads have power. They shape how we see the world, how we show up, and how we move forward. Whether it's about hair color or life direction, we’re all narrating our own path constantly....